3 Ways to Make Content Shareable
In today’s fast-paced, social media-driven world, creating content that connects isn’t just a trend—it’s a necessity. For real estate agents, producing share-worthy content can position you as a trusted expert, expand your reach, and build a strong personal brand.
But what makes people click "share"?
It’s all about understanding why people engage and applying the Three E's of Shareable Content to your strategy.
Let’s dive into the science of sharing and how you can transform your real estate content game.
The Science Behind Why People Share Content
To create posts that resonate, it helps to understand why people share online in the first place.
Research highlights two key motivations:
Emotional Resonance: Nearly half of online users (49%) share content because it entertains or brings joy to others. Humor, relatability, and emotional appeal are significant drivers here.
Educational Value: A remarkable 72% of users share content to inform or educate others. For real estate professionals, this means providing valuable insights—such as market trends, home-buying tips, or selling strategies—can create a ripple effect.
The Three E’s of Shareable Content
To create content that your audience loves and shares, follow this formula:
1. Entertaining
Humor breaks the ice and makes your content memorable. Share lighthearted posts that highlight the quirks of the real estate world. Examples might include:
A meme about common home-buying mistakes.
A funny reel about the "joys" of house hunting.
Relatable stories about what NOT to do during an open house.
Laughter builds connections and keeps your audience coming back for more.
2. Expressive
People love stories that tug at their heartstrings. Expressive content that evokes emotions like joy, nostalgia, or inspiration tends to get shared widely. Consider:
Highlighting a family’s journey to finding their dream home.
Sharing first-time buyer success stories.
Posting testimonials or client stories with a personal touch.
Real estate is an emotional business—let your content reflect that.
3. Educational
As a real estate agent, your expertise is your superpower. Use it to provide value by:
Breaking down market trends in simple terms.
Sharing tips on staging a home for maximum value.
Explaining how to navigate mortgage rates or inspections.
Educational content builds trust and positions you as a go-to resource in your market.
Pro Tips for Creating Share-Worthy Content
Here’s how to turn the Three E's into action:
Leverage Visuals: Use striking images, quick videos, or infographics. For instance, create “Before and After” photos of home staging transformations.
Post Consistently: Maintain a regular posting schedule so your audience stays engaged.
Engage with Comments: Respond to comments and questions to build a sense of community and increase post visibility.
Test and Adapt: Monitor which posts perform well and refine your strategy accordingly.
Ready to Step Up Your Content Game?
If you’re looking to stand out on social media and grow your real estate business, remember: content that entertains, expresses, and educates has the power to captivate and convert.
Found this helpful? Share this blog with fellow realtors and elevate how we connect as an industry. Together, we can transform the way real estate professionals communicate online.
