Are you ready for the future of real estate?
Navigate the New Rules With Confidence
We’re Empowering Agents Through Hands-On Guidance and Exclusive Resources
Things are a little scary right now… do you feel?
…concerned about what you’re going to say to ask a buyer to sign an agreement to work with you?
…unsure about how to handle tough commission conversations?
…frustrated that your broker isn’t providing any real tools to handle the new way of selling real estate?
…discouraged because you’re just not sure you can do this?
I know this is going to sound crazy BUT…
There are winners in every market and NOW is the time to win.
Think about it…
Remember the agents who thrived during the Great Recession of 2008? They were the ones who adapted, innovated, and capitalized on changing market conditions.
They didn't let uncertainty hold them back. Instead, they found ways to succeed and excel in a challenging environment.
Do you want to get ahead of the rest and succeed right now, in the current market??
You can! Just like those who figured out how to turn a difficult time into success, you can do the same.
Are you doing enough to future-proof your real estate career?
Subscribe to our newsletter to stay up to date on important changes for your business.
What’s Changed?
The practice changes focus on transparency and accountability, ensuring that agents are fairly compensated for their services.
Any requirements for offers of compensation between listing brokers/sellers and buyer brokers have been eliminated from the MLS
MLSs no longer have fields for broker compensation
Compensation remains fully negotiable between consumers and real estate professionals.
Buyers will sign a written agreement with their agent before touring a home, whether virtually or in-person.
Written buyer agreements will clearly outline the services buyers will receive, and how much they will cost.
What we’re doing different
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Our comprehensive training sessions provide weekly opportunities to engage with industry experts, discuss the latest market trends, and equip yourself with the Innovative Strategies necessary for success.
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Sharpen your negotiation skills with innovative role-play exercises. These activities are designed to help you think on your feet, master objections, and close more deals - whether you're new to real estate or a seasoned luxury agent.
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We're protecting our agents using custom forms for buyer and seller representation. We've worked with in-house attorneys to create custom forms that protect both you and your clients. These forms are specifically designed to navigate the latest market changes, ensuring your transactions are secure and compliant.
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Our on-site broker and sales managers are always available to offer real-time transaction support, answer questions, and guide you through any challenges you face. We're here to ensure you have everything you need to succeed.
Hands-On Support in a Hands-Off World.
Your Broker, Your Partner.
What the NAR?!
The real estate industry is evolving, and so are we.
Many agents are left feeling uncertain, unprepared, and unprotected.
At Premier Listings, our agents are well-prepared and confident in navigating the new landscape.
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![Michelle Saur Premier Listings broward county fort lauderdale beach realtor real estate agent]()
"I feel confident and ready! Happy to have such a great team!"
Laurie Payton
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![Get Access to Our Tools & Resources]()
"With guidance & encouragement, I am confident and ready to navigate these changes."
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![Jennifer Vacchetto Premier Listings palm beach county delray beach realtor real estate agent]()
"So thankful for the support here during this unpredictable time"
Jamie Kokot
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“After all of our training, I am motivated to go out there and put the work in”
Lindsey Beumer
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"Jordana has made it her mission to make sure we're all prepared!"
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![Tiffany Piscitelo Premier Listings wilton manors luxury palm beach county realtor real estate agent]()
"I'm not scared or nervous, I know I have a great team behind me!"
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Do I need to update my existing listing agreement?
Yes.
You'll need to amend your current listing agreement to remove any references to offers of compensation and include the new required disclosures.
Alternatively, you can switch to the updated Florida Realtors version of the listing agreement.
How will I find offers of compensation now that it won’t be in the MLS?
You'll need to directly contact the listing agent or check their website to see if they are offering any compensation to buyer agents.
This information can then be shared off-MLS during negotiations.
3 MYTHS
THAT ARE HOLDING YOU BACK
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“I don’t need to work with buyers anymore, I’m just going to focus on sellers.”
Focusing solely on sellers might seem like the smart play, but it’s actually a narrow approach. In reality, now is the perfect time to work with buyers. With the right strategy, you can establish a clearly defined relationship and set expectations before even showing a single home. Don’t limit your opportunities—working with buyers can be just as rewarding, especially when you’re equipped with the right tools and support.
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“I can do this myself.”
The most successful agents know that leveraging the right team and resources is essential for scaling their business. At Premier Listings, we provide the systems, support, and expertise you need to focus on what you do best—selling homes. You don’t have to do it all yourself
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“I can keep doing what I’ve always done and still be successful.”
Sticking to the same old strategies might have worked in the past, but the real estate landscape has changed. What got you here won’t get you there. Adapting to new market realities, like the shift in how buyers and sellers interact, is crucial to staying ahead.
Is it going to be easy?
Absolutely not.
But with the right tools and support, you can thrive.
You need a well-practiced script, a clear understanding of the new process, new resources like a kick-a** buyer presentation, and the right team to help you figure out tough situations.
Premier Listings agents are equipped with:
👉 The PL Buyer’s Playbook: Proven strategies and scripts that work.
👉 The PLBC: A standout buyer presentation that combines data, service, and value.
👉 The PL Community: A network of support when you need it most.
👉 A Knowledgeable Broker: Jordana Tobel, guiding you through every challenge
While others are scrambling to adapt, we’ve been preparing for months.
Scripts to help you have tough commission conversations.
Join a team that keeps you on top.
Hey there, I’m Jordana!
Broker/Owner at Premier Listings.
I founded Premier Listings nearly a decade ago with a mission close to my heart. As a former agent, I felt the struggle of being unsupported and overlooked. I knew there had to be a better way.
At Premier Listings, we're all about empowering agents. We handle the heavy lifting - lead generation, marketing systems, and paperwork - so you can focus on what you do best: connecting with clients and closing deals.
We're more than just a brokerage; we're a community. With ongoing training, strong support, and unique broker agreements, we've got your back in today's challenging real estate landscape.
Join us, and let's redefine what it means to be a successful, supported agent. Together, we'll showcase your true value in this ever-changing market.
Effective Commission Negotiation Strategies
Discussing and negotiating your commission should be approached with confidence, clarity, and strategy.
While we offer exclusive, in-depth training to our agents on this subject, we’d like to share some foundational tips to help you start mastering these conversations:
1.
Know Your Value
Begin every negotiation with a firm understanding of the value you bring to the table. Whether it's your market knowledge, negotiation skills, or the comprehensive services you provide, make sure to communicate this clearly to your clients.
2.
Set Expectations Early
Discuss commission rates at the outset of your relationship with the client. This helps prevent misunderstandings later on and ensures that both parties are on the same page from the start.
3.
Use Data to Justify Your Rate
Leverage market data, past success stories, and the outcomes of similar transactions to justify your commission. Showing how your expertise directly translates to better results for your clients can make a compelling case for your rate.
4.
Be Open to Creative Solutions
Sometimes, clients may push back on commission rates. Be prepared to offer creative solutions or additional services that add value.
5.
Secure Agreement in Writing
Once an agreement is reached, ensure that all terms, including the commission rate, are clearly documented in the representation agreement. This avoids any confusion down the line and provides legal protection.
For our team members, we delve deeper into advanced techniques and tactics that can significantly impact your success in commission negotiations.
If you need help communicating your value and negotiating your commission, book a call with our broker.
The Importance of A Written Buyer Agreement
With the nationwide implementation of the Written Buyer Agreement, it's crucial to understand how this impacts your conversations with clients.
Clearly outlines the services the agent will provide and the compensation structure
Includes specific disclosure of compensation amount or how it will be determined
Prohibits the agent from receiving compensation beyond what's outlined in the agreement
Get Access
We recently sat down with managing attorney at JK Closing Attorneys, Charles J. Esposito, esq. to discuss the major changes that will impact agent business.
Major changes you should be implementing
How to use new forms
How to prepare your business for upcoming changes
Jordana Tobel
Founder/CEO at Premier Listings
“In an era of unprecedented change in the real estate industry, Premier Listings is leading the charge. We're not just adapting - we're thriving. And we're ensuring our agents do too.”
WHY IS THIS A GOOD THING?
Say goodbye to hours of unpaid work and unappreciative buyers.
Buyers will sign a written agreement with their agent before touring a home, whether virtually or in-person.
The Premier Listings approach ensures:
You work with committed buyers
Your time and effort are valued and compensated
You have the tools to advocate for yourself and your commission
A word from our broker:
In today’s rapidly changing real estate market, especially following the NAR settlement, agents need more support than ever to succeed. They don’t just need basic tools—they need a brokerage that acts as a true partner, offering advanced systems, customized broker agreements to mitigate risks, and comprehensive resources to unlock their full potential. At Premier Listings, we handle the heavy lifting—lead generation, administrative work, and marketing—so our agents can focus on what they do best: selling and building lasting client relationships. Our mission is to empower agents with the tools, training, and community they need to not just compete but excel in a competitive market. We’re not just a brokerage; we’re your business partner, committed to helping you achieve your real estate goals.
How the MLS is enforcing new changes.
It's a self-reporting system, so other agents can notify the MLS if they suspect an agent is not using the required written agreements. The agent will then have a grace period to provide a copy before potential fines are assessed
Prohibited keywords and phrases are blocked from being entered into the MLS
Flagging of potential violations for staff review and issuance of warnings/fines
Agents required to provide written buyer agreements upon request, or face penalties
Legal Protection and Expert Guidance
We understand that every real estate transaction is unique, and the standard agreements may not always provide the level of protection and clarity you need.
That’s why we’ve partnered with top local real estate attorneys to create customized representation agreements that are strategically designed to safeguard your interests.
Customized Representation Agreements
Our team has invested countless hours collaborating with our attorney partners to create strategic, tailored agreements that protect your interests and comply with the latest industry changes.
Expert Legal Support
Have a complex legal question? Our partner attorneys are just a call, text, email, or Slack away, ready to provide guidance and support on challenging situations.
Ongoing Training
Stay ahead of the curve with regular legal updates and training sessions led by our attorney partners, ensuring you're always informed about the latest legal developments in real estate.
Exclusive Resources
Gain access to a wealth of legal resources, including contract templates, disclosure forms, and best practice guides, all vetted by top legal professionals.
Personalized Consultation
Benefit from one-on-one consultations with our attorney partners to address your specific legal concerns and strategize for your unique business needs.
Questions about the settlement?
Use our AI chatbot for all of your NAR settlement questions.
* Disclaimer: This is a chatbot and not a lawyer. This tool is not meant to provide legal advice.
a powerful ally.
Maximizing Your Value in a Changing Market
In the evolving real estate landscape, transparent commission disclosure and heightened competition require agents to be more adept than ever at negotiating their fees. At Premier Listings, we believe that every agent deserves to be fairly compensated for their expertise and hard work. That’s why we’ve developed comprehensive training on commission negotiation strategies, designed to help you articulate your value and secure the compensation you deserve.
Articulating Your Unique Value Proposition
Understanding Your Worth
We teach our agents how to assess their value in the market and communicate this effectively to clients. Knowing how to convey your unique skills, experience, and the benefits you bring to a transaction is critical in justifying your commission.
Client-Centric Selling
Our approach focuses on the client’s needs. By framing your services in terms of the specific advantages they offer to the client—whether it’s expert negotiation skills, deep market knowledge, or a seamless transaction process—you make a compelling case for your fee.
Navigating Change with Confidence and Clarity.
Protect your pipeline.
With the new industry changes, it's essential to have a plan to protect your pipeline and secure your earnings. Premier Listings offers resources and support to help you adapt and thrive in this evolving market.
How we help our agents stay resilient
Diversification Strategies: We teach our agents how to diversify their lead sources to ensure a steady flow of prospects, even as traditional methods face disruption. By expanding your reach through new channels such as social media, online marketing, print products, and referral networks, you can create a more robust pipeline.
Client Retention Tactics: Our training emphasizes the importance of nurturing existing client relationships. By staying top-of-mind with past clients through consistent follow-ups, personalized marketing, and exceptional service, you increase the likelihood of repeat business and referrals.
Strategic Partnerships: We help you identify and cultivate relationships with key partners—such as mortgage brokers, home inspectors, and local businesses—that can provide a continuous stream of referrals.
3 Tips for Success
Communicate your value: Explain the benefits of working with a REALTOR and the value you bring to the transaction.
Be transparent: Clearly disclose your compensation and the services you provide to buyers and sellers.
Stay organized: Keep track of your written buyer agreements and ensure you're complying with the settlement agreement.
This is NOT business as usual.
Are you preparing for success?
This is NOT business as usual. Are you preparing for success?
Get Started With Our Free Resources
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FAQs
How do the recent changes affect me as an agent?
These changes impact how commissions are disclosed and negotiated, how buyer representation agreements are handled, and the overall transparency in real estate transactions. Understanding these shifts is crucial for staying compliant and competitive in the market. As an agent, being clear about your commission structure and ensuring clients understand the value you provide is key. Premier Listings offers training and support to help you navigate these changes confidently.
What are the changes in the MLS policy?
The policy changes agreed to by NAR include:
Eliminating any requirements for offers of compensation between listing brokers/sellers and buyer brokers
Requiring MLSs to remove all broker compensation fields and information
Prohibiting the use of MLS data to establish or maintain platforms for compensation offers
Reinforcing that MLSs cannot enable filtering or restricting listings based on compensation
When will these MLS policy changes take effect?
The mandatory changes from NAR must be implemented by August 17, 2024 across all REALTOR® MLSs.
How will buyer's agents get paid now?
Compensation will continue to be negotiable between agents and their clients. Options may include:
Fixed-fee commissions paid directly by the buyer
Concessions from the seller
Portion of the listing broker's compensation
The key is transparent negotiation and representation of the consumer's best interests.
How will the new compensation rules be enforced?
The MLS will block certain keywords and phrases, and compliance software will flag potential violations. Repeat offenders will be fined.
Do you have any other resources to help agents through the settlement changes?
You can check out our NAR Settlement page, with more information, free downloads, and a chatbot to help answer your questions.
If you had to come here to learn all of this…
Your business is NOT in good hands.
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