3 Ways to Close Right Now (Despite High Rates and Low Inventory)

Watch a quick video recap!

As a realtor, your ability to close deals and win over clients is the foundation of your business. In today’s market with low inventory and high rates (compared to recent years), everyone is getting squeezed.

Here’s what you can do to succeed:

Get Real with Your Clients

Gone are the days when you can tell clients what they want to hear. Avoid overpromising and underdelivering. Instead, provide clients with accurate information and realistic projections. Be honest about potential challenges or drawbacks to ensure that your buyers and sellers are prepared for what’s to come.

Best practice: level with your clients. Give them options and walk them through different scenarios.

Stay Informed

The market is constantly evolving. As a realtor, it is vital to stay up to date with the latest trends, market conditions, and the most recent technologies. By being knowledgeable and informed, you position yourself as an invaluable resource to clients.

Best practice: join a team or a brokerage that does the heavy lifting for you. Let them worry about gathering information and providing you with exactly what you need to know.

Be Clear about Your Value

You’ve GOT to be able to effectively communicate your unique value proposition. If you don't understand their value, why should they? Clearly articulating your strengths and your role in the transaction will make a significant difference in closing more business.